In Baby Essentials, Mommyhood on
July 28, 2014

Baby Bag Obsession: TWELVElittle Carry Love Tote Plum

I received a baby bag c/o TWELVElittle to facilitate this review. All opinions expressed are my own.

Some might call me a bag lady. I have a bit of an obsession when it comes to bags – handbags, clutches, designer bags, wallets, even shopping bags. I know Rebecca Bloom of Confessions of a Shopaholic can relate – she would keep all of her designer shopping bags (yes, the ones that you carry your purchases home in) in her closet and bust them out to just carry them in public when she was feeling down (in the book version, not the movie version). I’m not that extreme, but I can’t seem to discard my favorites.

Enter mommyhood. A great excuse to add another bag category to my list of obsessions – baby bags! The colors, the features, and oh, the multiple compartments! I was sold at first “ziiiiip.”

TWELVElittle baby bag

My latest baby bag obsession is the TWELVElittle Carry Love Tote Plum. This little gem looks more like a fashionable tote than a diaper bag. It’s water resistant (hello spilled sippy cups), has a large front slip pocket for easy access to the included nylon changing pad, and TWO exterior slip pockets on either side for bottles or sippies.

TWELVElittle Changing Pad

This 16.5″ x 13.25″ x 4.5″ bag holds a TON! Over the weekend, we went to my father-in-law’s house for a family get-together. The girls (my daughter and her 4-year-old cousin) love to swim, so I packed her swimsuit, swim diaper, and other must-haves for a day in the wading pool with mini slide.

TWELVElittle bag inside zippers

Even with all her swimming stuff, there was still room for regular diapers, wipes, snacks, some extra toys, a change of clothes and my junk (wallet, cell, coupons, sunglasses, etc.). My favorite part? The hidden compartments inside (zippers and elastic-top pockets) so that I can keep my junk separate from the kids’ stuff.

TWELVElittle bag inside

There was even room for my daughter’s new baby doll, who she named “Meep” and must be carried with us everywhere. He looks rather life-like, so I added a disclaimer to the photo below in case there was any confusion.

TWELVElittle bag inside baby doll

It also has this nifty little secret pocket on the bottom of the bag that can hold dirty clothes or diapers, or anything else you want to hide from your kids if they are little handbag scavengers.

TWELVElittle bag bottom zipper

Included is an attachable 20″ webbing strap for those mamas that prefer the cross strap or want a longer option. I personally like to carry it over my shoulder (it has a 9.5″ drop) and keep the long strap attached for “fashion purposes.” I tend to think hanging straps add an extra dimension of style. I also tend to think that the bigger the bag, the smaller I look.

TWELVElittle bag purple

What makes me love this bag even more is the story behind TWELVElittle. The designer duo, Julia and Jenny, first met at Rhode Island School of Design (RISD) while studying for their BFAs in Industrial Design. Upon graduation, they worked at separate fashion houses, but eventually were destined to team up again. When their friends and family members struggled to find the perfect baby bag, they created TWELVElittle. Together, armed with their knowledge and experience in the fashion industry, they created fashionable and functional baby bags that even celebrities covet.

Julia and Jenny design all of their bags with high-quality water resistant fabrics and genuine leather (the best of both worlds when it comes to motherhood!). In addition to the Carry Love Tote Plum, I’m currently ogling the Allure Convertible Satchel Black and the Unisex Courage Tote Grey.

Get your hands on this bag!

Also available in black and teal, the Carry Love Tote Plum retails for $145. Join TWELVElittle’s mailing list & receive 10% off your next purchase, knocking it down to $130.50. Plus, score free shipping on orders of $100 or more (no code needed).

Ashley traded Prada for pacis in 2012 when she became a member of the elite club of motherhood. She is married to her high school sweetheart of nearly 15 years and together they have two toddlers – “Bear” and “Little Man.” She spends her days as a marketing professional and nights writing this blog. In her [not so] spare time, she enjoys reading trashy tabloids, large glasses of buttery chardonnay, and shopping clearance racks.
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  • Reply Dana Dailey

    My bag from my first baby is just destroyed. I would love to win a good quality bag that will hold up through the second one. Thank you for such amazing giveaways and contest.

    July 29, 2014 at 5:48 am
  • Reply Bev Kangas

    This bag is so gorgeous!

    October 6, 2014 at 12:51 am
  • Reply Tiffany Holtzinger

    This bag is absolutely gorgeous! I love the style, I love the color, and it looks huge! And how awesome is it that it’s made of water resistant fabric!?!?

    October 6, 2014 at 12:53 am
  • Reply laurissam

    I absolutely love this bag. It is the perfect color for fall and now that my 11 month old’s new favorite pastime is rummaging through my purse.. I love those hidden pockets. Genius!

    October 6, 2014 at 12:56 am
  • Reply Erin McWhirt

    Oh my gosh! Beautiful bag!.love all the pockets! Looks like the perfect bag!

    October 6, 2014 at 1:35 am
  • Reply Cindy Kong

    I love this brand and their product. I love this bag.. its stylish, functional and just perfect. thanks for this great review of this bag.

    October 6, 2014 at 1:39 am
  • Reply Esperanza Gailliard

    This is the cutest bag ever and it looks pretty comfy to wear too.

    October 6, 2014 at 2:36 am
  • Reply Jessica W

    I have decided with baby #4 due in Feb I need a new bag and this one is gorgeous!!!!

    October 6, 2014 at 8:16 am
  • Reply Caroline M

    Love how this is both practical and super cute! Always a good mix. 🙂

    October 6, 2014 at 9:06 am
  • Reply Jenny B

    This bag looks great! I’ve been looking for a new diaper bag.

    October 6, 2014 at 9:19 am
  • Reply Maria Iemma

    I love the bag, has lots of pockets and looks so fashionable.

    October 6, 2014 at 9:48 am
  • Reply Mare W

    This looks like a neat bag! They are always coming up with new and better bags all the time and this looks like a very practical yet spacious bag!

    October 6, 2014 at 12:10 pm
  • Reply Nikki

    I would so love to win this bag it is so perfect.Being a new mom it will help me out so much.its trendy ,organized and very spacious!

    October 6, 2014 at 12:53 pm
  • Reply Ashley Labadie

    Wow I seriously love this tote! Looks like a lot of room and pockets, and can we talk about the water resistant fabric??? ummm yes please!!

    October 6, 2014 at 2:12 pm
  • Reply Gabriela Escalante

    This diaper bag looks awesome! great for all the essentials and extras!! I would looooooove to have it! 🙂

    October 6, 2014 at 2:15 pm
  • Reply Amy S.

    I love the look of this bag and how much can fit in there. It also looks like it is very sturdy!

    October 6, 2014 at 3:08 pm
  • Reply Breanne

    I love learning about new brands and had never heard of this diaper bag before. Looks amazing!

    October 6, 2014 at 4:44 pm
  • Reply Katharine Cookman


    October 6, 2014 at 5:01 pm
  • Reply Danielle

    This is an amazingggg bag!

    October 6, 2014 at 7:29 pm
  • Reply regine johnson

    This is an amazing bag

    October 7, 2014 at 12:15 am
  • Reply Cheryl Rahkonen

    I love this bag. It is so hard to find a diaper bag that is large enough to carry everything you need and that looks good also. Let’s face it–some of those diaper bags out there are just plain u-g-l-y. I love the plum color of this bag and all of the compartments it has. I think this might just be the perfect bag.

    October 7, 2014 at 12:24 am
  • Reply Jerrica Evans

    The bags that I had with my first three children ripped after no time at all so it would be really nice to have a good quality one.

    October 7, 2014 at 12:25 am
  • Reply Kelly F

    I have never heard of this brand before! I love the look of this bag!! The color is so pretty too! Especially love that there is a changing pad attached to this bag also! 🙂

    October 7, 2014 at 12:40 am
  • Reply Jan Lee

    I love purple!! I like the quilting on this bag; seems quilting makes things sturdier 🙂 I have to say, upon glancing thru the pictures of this bag, I saw a baby (or so I thought) inside the bag and had to go back to check it out….thankfully it was a doll, LOL

    October 7, 2014 at 2:40 am
  • Reply Natalie

    Purple is one of my favorite colors! My sister in law would love this bag because she just had a baby.

    October 7, 2014 at 9:12 am
  • Reply lara r

    Looks like an awesome tote. Thanks for showing how much can fit in it!

    October 7, 2014 at 10:54 am
  • Reply Jennifer Hiles

    Haha, I don’t know how many times in the past couple years I’ve had to fit a baby doll in my purse! Several! I didn’t become obsessed with bags until my late twenties,early thirties. Now, I can’t get enough of them. I think it has to do with online shopping. I sit at a desk all day now and have too much time to spend on the internet. What an adorable bag this is!

    October 7, 2014 at 1:51 pm
  • Reply Kristen

    This diaper bag looks incredible I especially like the hidden zipper pocket, so smart!!!

    October 7, 2014 at 3:19 pm
  • Reply Marilyn Nawara

    Love the plum color. This looks like a great bag — it appears to be very roomy with lots of pockets to keep things in.

    October 7, 2014 at 9:55 pm
  • Reply Brandy White Buneta

    I absolutely love everything about this bag…cant wait to get it…haha

    October 8, 2014 at 5:16 am
  • Reply Trisha C.

    I love that the bag is waterproof. No more worries. Love the design, especially all the pockets! Adorable!

    October 8, 2014 at 8:55 am
  • Reply Alison Gibb

    I am a bag lady, too! I really love this bag. It looks so pretty in teal!

    October 8, 2014 at 4:12 pm
  • Reply Sonja Samples

    I love this bag, the color , everything

    October 8, 2014 at 10:00 pm
  • Reply Penni

    I’m a “bag lady”, as well, and I know a good bag when I see one! I love all the compartments in this bag, as well as the shoulder-strap/handles options. Nice colors, too!

    October 8, 2014 at 10:48 pm
  • Reply Katrina P

    Love this. I definitely need one!

    October 10, 2014 at 6:12 pm
  • Reply Rosanne

    When I first saw the picture I thought this was a handbag but found out it’s also a diaper bag. How great is that? Beautiful and functional

    October 11, 2014 at 2:50 pm
  • Reply Sarah Matos

    I love this bag. The purple is really eye catching and it looks like it could sustain alot of use.

    October 12, 2014 at 7:16 pm
  • Reply Petra

    Great bag, would love to win it. Thanks for this great chance

    October 12, 2014 at 10:58 pm
  • Reply Vanessa Binicki

    lOVE this! even i want it and i don’t have kids yet! haha. but i could also give it to my sister and her new baby!

    October 14, 2014 at 8:21 pm
  • Reply gia

    this is awesome!

    October 15, 2014 at 9:03 am
  • Reply Katrina

    Looks like an awesome bag!
    The bag we used with my daughter needs to retire – this looks like it would be a good replacement!

    October 16, 2014 at 10:13 am
  • Reply Kelly fennemore

    This bag looks amazing and so cute. I love the color!!

    October 16, 2014 at 4:03 pm
  • Reply Christine K

    what a cute bag!

    October 16, 2014 at 4:08 pm
  • Reply Amanda Lawson

    Love and need that bag! All Mamas should have a big bag like that!

    October 16, 2014 at 5:22 pm
  • Reply Lisa R

    I love this color, a really nice purple

    sibabe64 at ptd dot net

    October 16, 2014 at 11:18 pm
  • Reply Lauren Kranz

    I love this!!! Aside from its amazing waterproof design and tons of pockets for storage, it’s a bag and it’s purple!!!! 😀

    October 16, 2014 at 11:18 pm
  • Reply Wendy Gordon

    As much as I love the purple, I’d have to get a black one in order to match my everday wear. Unless, of course, I could get two… 😉

    October 17, 2014 at 1:48 am
  • Reply Anna T

    I love the color but I especially love that you can change the style depending on what you prefer! It looks like a great bag!

    October 17, 2014 at 1:58 pm
  • Reply Stephanie Mago-Eagle

    Wow I really love that tote,loads of room and a great color.

    October 17, 2014 at 10:59 pm
  • Reply Alysia Dufraine

    Beautiful and great review! Would make a great Christmas gift for myself ha

    October 18, 2014 at 7:48 am
  • Reply Samyra

    This bag is roomy I can fit my laptop in here too. I like the idea of the bottom concealed pocket

    October 19, 2014 at 10:11 am
  • Reply Rita Spratlen

    I love this bag and the color is fabulous. It could work for so many things too.

    October 19, 2014 at 11:35 pm
  • Reply Amy Smith Homhouane

    Love this bag! I especially like how it looks like it would be really easy to wipe off whatever my kiddos got on it!

    October 20, 2014 at 1:29 pm
  • Reply Sarah Matos

    I love the color of the tote. Its stylish and trendy!

    October 21, 2014 at 8:50 pm
  • Reply Patricia Herbert

    Great looking bag thanks for the chamce

    October 22, 2014 at 11:17 am
  • Reply Lisa Burke Cook

    I LOVE this bag, it is so spacious and has so many different departments to carry all what the baby needs, hope to win this as it will be a great gift for our first grand baby’s mama!

    October 23, 2014 at 9:39 am
  • Reply Kelly Fennemore

    This bag looks amazing. I love the color and it looks like the perfect size!!

    October 26, 2014 at 8:22 am
  • Reply Abby

    I love the color!

    October 26, 2014 at 8:57 am
  • Reply Katherine Riley

    Great bag, I love all the pockets!! Places for baby stuff and mom stuff and everything in between.

    October 26, 2014 at 7:06 pm
  • Reply Toni C.

    I am loving this bag & that it is waterproof.

    October 27, 2014 at 11:57 am
  • Reply Brandy White Buneta

    I really love this bag, it’s so functional & plenty roomy…hoping to win at least this

    October 28, 2014 at 7:41 am
  • Reply XmasDolly

    First of all it’s my favorite color, and secondly I LOVE IT! End of story! 🙂 Mine!!!!!!!!!!!!!!!!!!!!!!

    October 28, 2014 at 11:56 pm
  • Reply Susan P.

    I love the design and color of this bag, especially since it is water resistant.

    October 30, 2014 at 5:30 pm
  • Reply Christina Strapp Lambert

    I love this bag and I love the color. I love all the space it has and all the pockets.

    October 31, 2014 at 6:15 am
  • Reply maria c

    I love the design and color of this bag. I also like the space and that it is waterproof.

    October 31, 2014 at 8:22 pm
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